SIME – Day 1

Put funky ideas, Internet’s golden girls and boys, Internets next generation movers and shakers, some very disruptive entrepreneurs and nurds, some very gay white suits, lots of APPLE, into a nightclub, season with a DJ, some weird video about ‘Intranot’ and onstage realtime painting, and mix well.You get SIME Its pretty BS free (well apart from Ericsson trying to sound passionate about what they do, but failing miserably). People speak their mind – however wacked that might be -
My personal takeaways:
Mass UGC is boring us, we are looking for quality or ‘talent’ UGC
Its ok to talk about profit – we are moving from how many people you potentially reach (aka facebook) to whether you actually have a business model
Old world companies can move online and lead the way: Absolute Vodka, International Herald Tribune…
We all love disruptive technologies
Finding the new audience is still possible: www.stardoll.com mecca for the tweens:FANTASTIC – AM A FAN
Esther Dyson is amazing and really gets it
Morten provokes, but not for the sake of it: the guy can see and people love to listen
Dan Dubno, you were super funny, but you must never wear those white Oakley Bluetooth enabled sunglasses – EVER
Ola you are the only straight guy that can get away with wearing a white suite.
more tomorrow about SIME

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