SIME – Day 2

IMPRESSED
Tom Varsavsky was amazing! He is 13 and was the most entertaining panel speaker of the entire SIME – and he speaks the truth! he is a star and will be a phenomenon.
Getting to people
Banners will become obsolete: blasting people online will not survive. Its going to be about PR: influencing the influencers but getting to and using the communities in a meaningful way; product placement; sponsoring rather than advertising to be associated with something people like.
What’s worth something
Personal information could become the new online currency. Its going to make advertising all the more personalised and relevant.
Sites I love
www.netvibes.com - have 26mln pages created. you can centralise all your email accounts, communities, pictures, music, favorite sites on one page.
www.mobuzz.tv
www.mozilla.com – was supposed to be not for profit – by coincidence they make 65mln revenue
www.matchmaker.com – with 20mln members worldwide the world becomes a less lonely place
www.piczo.com
Dilemma of the day
I cant decide whether I like online gaming or not. I like www.winone.com its for girls and looks fun…but have an ethical problem with gambling…hmm need to think about that.

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